Overview
Creating a bold new brand identity for Vitavox, as well as bespoke website and suite of marketing assets to stand out in the defence secor, and instil trust with their global client base.
-
Project Details
The challenge:
Take a legacy brand in the military and defence industry, known for their rugged quality and bring it new life. Vitavox suffered from outdated branding, poor UI/UX, limited product information and no way to capture interested visitors’ details. Freshly Brewed fixed that.
The approach:
Freshly Brewed started by conducting an audit of the existing brand, website and user experience. Surveying customers and the internal team, as well as deep diving into website analytics to understand the motivations and behaviours of their customers.
This analysis was then used to help shape the rebrand and create new visual identity, user journey and product catalogue for the brand.
Vitavox design, manufacture and supply loudspeakers, microphones, headsets and intercom systems for International Army and Naval platforms. The company is at the forefront of military and naval communications and has been supplying the defence industry since 1930. Yet their website was stuck in the past.
increase in organic traffic
increase avg engagement time
product pages created
“Our branding and website was in need of a complete overhaul with the aim of improving our online presence and bringing a revitalised modern image to the brand. Working with Brandon and the team at Freshly Brewed was a great experience, from the initial concepts of a new logo through to the development and publication of our revitalised website, the process has been incredibly valuable and we look forward to continuing the partnership”
Tina Shepherd – Business Manager, Vitavox
Related Projects
Rebranding a 94 year old manufacturing business, creating a new, product-focussed website to enhance Secomak's position in the global market for air movement technology.
Creating a high-converting e-commerce site for Talon Engineering, a 50 year of performance parts manufacturer, whose name is synonymous with quality in the world of motocross.
Crafting a website for Really Clever, bringing to life a bold brand identity in collaboration with Johnson Banks.