# Freshly Brewed Marketing: Freshly Brewed is a strategy\-first B2B creative consultancy based in London and Hertfordshire\. We help brands in financial services, insurance, technology, and manufacturing with brand strategy, website design, and ongoing marketing support \- using a phased methodology \(the 4D Framework\) built to de\-risk complex projects\. > B2B brand strategy and website design for companies in financial services, insurance, technology, and manufacturing\. Clarity before creativity \- a strategy\-first methodology with built\-in checkpoints\. Est\. 2014\. Generated by Yoast SEO v26.9, this is an llms.txt file, meant for consumption by LLMs. ## Pages - [Financial Services](https://freshlybrewed.co/sectors/financial-services/) - [Technology](https://freshlybrewed.co/sectors/technology/) - [Manufacturing](https://freshlybrewed.co/sectors/manufacturing/) - [Start\-ups \& Growing Brands](https://freshlybrewed.co/sectors/startups/) - [Home](https://freshlybrewed.co/) ## Posts - [The Prompt Problem](https://freshlybrewed.co/insights-news/the-prompt-problem/): AI output is only as good as the prompt\. Why prompt engineering is the new business literacy and where AI genuinely helps a B2B operation\. - [What's Wrong with AI\-Generated Websites](https://freshlybrewed.co/insights-news/ai-generated-websites/): AI\-generated websites look fine but say very little\. The structural gaps that cost trust, conversion, and credibility in B2B markets\. - [Brand Identity in 2026: What AI Can’t Copy](https://freshlybrewed.co/insights-news/brand-identity-in-2026-what-ai-cant-copy/): AI has commoditised logos, layouts and copy\. What it can't copy is conviction, restraint, and the discipline to know what your brand isn't\. - [Market Perception vs Market Reality in Financial Services](https://freshlybrewed.co/insights-news/market-perception-vs-market-reality-in-financial-services/): Decision\-makers under 45 expect Stripe\-level digital experience\. 'We're focused on performance' reads as 'we haven't kept up\.' How expectations changed in financial services\. - [Why Fintech Looks the Same](https://freshlybrewed.co/insights-news/why-fintech-looks-the-same/): Gradients, geometric shapes, sans\-serif everything\. When every fintech looks identical, you compete on price\. Learn why breaking the pattern requires strategic positioning\. ## Work - [Horizon Global Partners](https://freshlybrewed.co/work/horizon/): How we delivered a complete brand identity, animated logo, website, and marketing toolkit for Horizon Global Partners – the long/short equity firm spun out of Fulcrum Asset Management – on a deadline tied to a major investment announcement, positioning a new fund as an established institutional player from day one\. - [Secomak](https://freshlybrewed.co/work/secomak/): How we rebranded a 94\-year\-old British manufacturer – supplier to Coca\-Cola, Heineken, MARS, and GlaxoSmithKline – and built a product\-focused website with 100\+ pages to strengthen Secomak's position in the global market for specialist air movement technology\. - [Really Clever](https://freshlybrewed.co/work/really-clever/): How we crafted a high\-impact website for Really Clever – the fungal discovery platform backed by Hoxton Ventures and selected for Tech Nation's Climate Programme – in collaboration with Johnson Banks, balancing visual storytelling with commercial confidentiality for a biotech start\-up attracting interest from 15\+ global brands\. - [MAIA](https://freshlybrewed.co/work/maia/): How we created a new brand identity, bespoke website, and marketing toolkit for MAIA Technology – the investment management platform spun out of Fulcrum Asset Management and backed by Molten Ventures – helping a fintech start\-up project the confidence needed to win business from global hedge funds\. - [Vitavox](https://freshlybrewed.co/work/vitavox/): How we rebranded Vitavox – the British defence communications manufacturer supplying loudspeakers and intercom systems to the Royal Navy's submarine fleet since 1931 – and built a product\-focused website to strengthen their position in the global defence sector\. ## Services - [Brand Strategy \& Identity](https://freshlybrewed.co/service/brand-strategy-identity/) - [Website Design \& Development](https://freshlybrewed.co/service/website-design/) - [Marketing Consulting \& Collateral](https://freshlybrewed.co/service/marketing-consulting/) - [Ongoing Partnerships](https://freshlybrewed.co/service/partnerships/) ## Categories - [Business](https://freshlybrewed.co/insights-news/category/business/) - [Strategy](https://freshlybrewed.co/insights-news/category/strategy/) - [Branding](https://freshlybrewed.co/insights-news/category/branding/) - [Marketing](https://freshlybrewed.co/insights-news/category/marketing/) - [Design](https://freshlybrewed.co/insights-news/category/design/) ## Tags - [Branding](https://freshlybrewed.co/insights-news/tag/branding/) - [COVID\-19](https://freshlybrewed.co/insights-news/tag/covid-19/) - [change](https://freshlybrewed.co/insights-news/tag/change/) - [Coronavirus](https://freshlybrewed.co/insights-news/tag/coronavirus/) - [rebrand](https://freshlybrewed.co/insights-news/tag/rebrand/) ## Work Categories - [Development](https://freshlybrewed.co/insights-news/work-category/development/) - [Website](https://freshlybrewed.co/insights-news/work-category/website/) - [Design](https://freshlybrewed.co/insights-news/work-category/design/) - [Branding](https://freshlybrewed.co/insights-news/work-category/branding/) - [Marketing](https://freshlybrewed.co/insights-news/work-category/marketing/) ## Work Tags - [Horizon Global Partners](https://freshlybrewed.co/insights-news/work-tag/horizon-global-partners/) - [hedge fund](https://freshlybrewed.co/insights-news/work-tag/hedge-fund/) - [assets](https://freshlybrewed.co/insights-news/work-tag/assets/) - [financial services](https://freshlybrewed.co/insights-news/work-tag/financial-services/) ## Optional - [Sitemap index](http://freshlybrewed.co/sitemap_index.xml)