Overview
Creating a high-converting e-commerce site for Talon Engineering, a 50 year of performance parts manufacturer, whose name is synonymous with quality in the world of motocross.
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Project Details
The challenge:
Wanting to break into the D2C market, Talon had an existing e-commerce website which was not fit for purpose. While the previous site was managing to sell products, the UI/UX and temperamental build quality was creating more headaches than joy. Freshly Brewed came on board to overhaul it all.
The approach:
Taking a step back and starting with the customer, we analysed their pain points, interests and ease of access to desired products.
We then conducted in-depth market research into competitors and high-converting e-commerce stores selling similar products to benchmark and align best practice.
We mapped out the entire user journey, designed and built the site. We then imported over 5,000 products to the store categorising and ensuring all variables were correct.
For six months following the launch, we monitored and adjusted the site to optimise the user experience and improve sales. This approach proved valuable as the average monthly sales started to double then triple.
We then built a custom plugin to enable customers to create and order a custom set of wheels, further improving engagement rates and sales.
In depth training and handovers were done with the team to self-manage stock.
Talon has been producing high-performance components & motorcycle wheels since 1974. For Honda, Yamaha, Suzuki, KTM, Husqvarna, GasGas, Kawasaki and all other leading manufacturers. With five decades of experience as a precision engineering company, Talon has established itself as a leading manufacturer in the industry time and time again.
increase in online sales revenue
monthly impressions
reduction in bounce rate
Working with Freshly Brewed has, and continues to be a pleasure, always professional yet friendly and incredibly helpful with the creating and building of our website, data input and everything in between! Brandon and his team worked with us to deliver a slick, classy, easy to navigate website. Great job guys!
Simon Worner – Sales Manager, Talon Engineering
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