Overview
Delivering a new, scalable website that withstands the speed of growth FlexFactor is experiencing.
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Project Details
The challenge:
FlexFactor recently raised $17m in Series-A funding to take their platform to the next level. Their existing website was built in-house on Wix and wasn’t fit for purpose for long-term growth.
FlexFactor brought Freshly Brewed on board to help consult on UI/UX and build a new, scalable website that would withstand the speed of growth the company was experiencing.
With a brand identity already in place, we sought to extend the brand further, creating a revised visual language while staying true to their original branding.
The approach:
Working alongside the FlexFactor content team, we worked through content, user journeys and calls to action.
From there we developed a new sitemap, wireframed every page and created an evolved look and feel.
Once approved we moved into development using our proprietary backend block builder for easy, ongoing expansion of the site.
FlexFactor’s proprietary AI-powered platform sets a new standard in recovering false payment declines. The platform instantly evaluates and rescues failed transactions across all decline reasons, including Insufficient Funds. FlexFactor’s approach allows merchants to recover up to 30% of failed payments, significantly outperforming traditional eCommerce norms. FlexFactor offers a comprehensive solution for both eCommerce and subscription orders. On average, brands using FlexFactor convert 5% more customers at checkout, translating into a direct 5% increase in revenue. Brands also see an added 3-5% revenue uplift over time built on lasting consumer relationships.
increase in total clicks
increase in impressions
average CTR
“Working with Freshly Brewed on our website redesign was a valuable investment for FlexFactor. The final product met our expectations and has enhanced our online presence. Each interaction with the team was professional and pleasant, making the process enjoyable, even when facing challenges. We’re delighted with the results and would confidently recommend Freshly Brewed in the future.”
Elio Vitucci - Founder & CEO
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