Overview
Creating a new brand identity for MAIA, bespoke website and suite of marketing assets to stand out amongst their peers, and attract new business from large Hedge Funds.
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Project Details
The challenge
As a start-up MAIA’s online presence began like so many others, with a DIY website by the founder. While the website was functionally, it didn’t fit the brand of the company, was dated and didn’t project confidence to the high-profile customers MAIA was seeking to attract.
MAIA needed to create a new identity, suite of marketing materials and a clear link between all touchpoints of the business.
The approach
Freshly Brewed came on board to establish an overall look and feel for the company. After researching the industry and key competitors, a series of mood boards were developed and presented along with a website and marketing asset audit.
This gave the team at MAIA the inspiration they needed to decide on their path forward and work with Freshly Brewed to roll out the assets, design and build the website.
Formed in 2019 with the pedigree of a decade of development, and located in London and New York, MAIA Technology is a pioneering platform for the investment community. Freshly Brewed were brought on board to create a tech-focussed brand identity and website.
increase in website traffic
increase in Av. session duration
reduction in bounce rate
“Working with Freshly Brewed to refresh our brand, and design & build our website was a pleasure. They took the time to understand our offering, research the market and ensure that we presented ourselves in a fresh new way. They continue to work as a valued partner for creative execution, and support. They are both highly responsive and efficient, and are good sparring partners for generating and challenging new ideas.”
Mark Veevers – Chief Executive, MAIA Technology
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