Output
- Design
- Development
- E-commerce
- Marketing
- Plugin Development
- Website
Overview
How we built a high-converting e-commerce platform for Talon Engineering, a 50-year manufacturer of precision motocross parts, tripling monthly sales and cutting bounce rate by 40%.
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Project Details
The challenge:
Talon Engineering had spent decades building a reputation for precision-manufactured performance parts. Their online presence told a different story. An outdated e-commerce site with poor UX, unreliable performance, and no clear customer journey was actively undermining their D2C ambitions. Visitors were leaving before they ever reached a product page.
The approach:
We started where every effective project should: with the customer. Through user research and behavioural analysis, we identified the friction points driving visitors away: confusing navigation, slow load times, and a checkout process that felt like an afterthought.
We benchmarked Talon against the highest-converting e-commerce stores in the automotive and motorsport parts sector, mapping out best-practice UX patterns and category structures for a catalogue of over 5,000 SKUs.
From there, we redesigned the entire user journey. Every page was built around a single objective: get the right product in front of the right rider with the fewest possible clicks. We restructured the product taxonomy, built intuitive filtering, and designed a checkout flow that reduced abandonment.
Post-launch, we spent six months monitoring, testing, and optimising. Average monthly sales doubled within the first quarter, then tripled. We then developed a bespoke wheel-builder plugin, allowing customers to configure and order custom wheel sets directly, which drove a measurable uplift in both engagement and average order value.
Comprehensive training sessions ensured the Talon team could manage stock, update products, and maintain the site independently going forward.
Talon Engineering has been at the forefront of precision-manufactured motorcycle components since 1974. From hubs and sprockets to complete wheel assemblies, their parts are trusted by riders and teams running Honda, Yamaha, Suzuki, KTM, Husqvarna, GasGas, Kawasaki, and every other major manufacturer. Five decades of engineering excellence have made Talon a name synonymous with quality in motocross, enduro, and off-road racing worldwide.
increase in online sales revenue
monthly impressions
reduction in bounce rate
Working with Freshly Brewed has, and continues to be a pleasure, always professional yet friendly and incredibly helpful with the creating and building of our website, data input and everything in between! Brandon and his team worked with us to deliver a slick, classy, easy to navigate website. Great job guys!
Simon Worner – Sales Manager, Talon Engineering
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