Overview
How we built a bold, highly interactive website for Quadrant Events – the award-winning AV and creative event production company – to showcase their new brand identity and reflect 13 years of growth across the Midlands and beyond.
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Project Details
The challenge:
Quadrant had undergone a full rebrand and needed a website that brought the new identity to life. This was not a cosmetic exercise. The company had grown from a startup in 2012 into a 40-strong, multi-office operation with a Gold Award for Best Tech Provider at the M&IT Awards, ISO accreditations across quality, health and safety, and environmental management, and a client base spanning blue-chip corporates, public sector organisations, and national charities. The existing site no longer reflected that scale or credibility.
The visual design was created by the team at Bold Move, and Freshly Brewed were trusted to turn those designs into a fully functional, high-performance website that could do justice to a brand operating across live, virtual, and hybrid event production from offices in both Nottingham and Birmingham.
The approach:
Freshly Brewed worked collaboratively with Bold Move and Quadrant to build a robust, highly interactive site that reflected the energy and ambition of the new brand. The development took a modular approach, integrating custom animations, scroll-triggered interactions, and a flexible backend that makes ongoing content management straightforward.
The site needed to serve multiple audiences – corporate conference organisers, association event managers, and AV hire customers – while communicating Quadrant’s integrated model: event management, creative design, technical production, and AV hire all under one roof. We structured the content architecture to let each audience find their route quickly without fragmenting the brand story.
The result is a site that feels as dynamic as the events Quadrant produces, while giving the team the tools to keep it updated without relying on developers. Freshly Brewed continues to host and maintain the site for Quadrant on an ongoing basis.
Quadrant deliver events of all shapes and sizes that not only maximise delegate experience but create lasting impact. Founded in 2012, the company has grown into one of the UK’s most trusted names in AV and creative event production, operating from offices in Nottingham and Birmingham with a team of over 40 specialists covering event management, technical production, creative design, and AV hire.
Their integrated model – bringing creativity, technical delivery, and competitive pricing under one roof – has earned them an enviable reputation for repeat business across the corporate, public sector, and charity events space. Quadrant won Gold for Best Tech Provider and Silver for Best Event Provider at the 2022 M&IT Awards, and hold ISO 9001, ISO 45001, and ISO 14001 accreditations. The company invests over £100,000 annually in new AV equipment and developed their proprietary QVirtual production studio during the pandemic, positioning them to deliver live, virtual, and hybrid events with equal confidence.
increase in CTR from Google
increase in Av. session duration
reduction in bounce rate
“Our new website has transformed our digital presence. The dynamic user interface provides exactly the experience we wanted for our visitors, with an intuitive flow that’s already driving better engagement.
As a bonus, the customised WordPress approach gives us the flexibility to manage content whilst maintaining the structure and design integrity. We're delighted with how Freshly Brewed brought our vision to life, navigating the project's complexity with professionalism throughout.
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