Overview
Rebranding a 94 year old manufacturing business, creating a new, product-focussed website to enhance Secomak’s position in the global market for air movement technology.
-
Project Details
The challenge:
Bring new life to a legacy company while creating a consistency and coherence between the brand and the products. The previous website was outdated, complicated to navigate and did not provide adequate product information. Additionally, it was not built to enable high quality SEO to drive traffic and enquires.
The approach:
Freshly Brewed started by conducting an audit of the existing brand, website and user experience. Surveying customers and the internal team, as well as deep diving into website analytics to understand the motivations and behaviours of their customers.
This analysis was then used to help shape the rebrand and create new visual identity, user journey and websites.
Freshly Brewed recommended splitting one of the product ranges off into it’s own website. The needs and requirements for the customers for Gas Boosters is vastly different than the rest.
Secomak have been manufacturing specialist air moving technology for over 90 years. The company has four primary product ranges. Although the underlying components are used in all product ranges, the usage and applications of the equipment varies considerably.
Bearing this in mind it was imperative that Freshly Brewed created a brand identity and website that brought consistency to the product ranges and all touch points.
increase in website traffic
of all enquires from organic traffic
product pages created
“Working with Freshly Brewed continues to be an excellent commercial decision. More than the just ability to get things executed to a standard and speed that impresses. The strategic partnership this there, Freshly Brewed understand our value to customers and will tell us what needs to be said, rather than what we want to hear.
I could only recommend Brandon and his team to others.”
David Palmer – Managing Director, Secomak
Design assets created
Freshly Brewed work with Secomak on a continuous basis, creating and delivering marketing assets.
Related Projects
Creating an energetic and bold brand identity for Validis, as well as bespoke website and suite of marketing assets to stand out amongst their peers, and instil trust with their global client base.
Creating a bold new brand identity for Vitavox, as well as bespoke website and suite of marketing assets to stand out in the defence secor, and instil trust with their global client base.
Delivering a comprehensive digital transformation for Fulcrum Asset Management, encompassing a new brand identity, an intuitive website, and a custom fund centre plugin, addressing their technology constraints and market positioning challenges.