Overview
Transforming YellowDog’s digital presence with a bespoke WordPress solution that matched their technical sophistication.
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Project Details
The Challenge
YellowDog needed a digital presence that could clearly communicate their technical expertise to decision-makers who understand that every minute of compute time saved translates directly to competitive advantage.
Their previous site had been built in-house and evolved over many years, resulting in an inconsistent and unfriendly UI/UX that didn’t reflect their sophisticated platform capabilities. But this wasn’t just about fixing what was broken – YellowDog had secured significant funding, brought on new team members, and were expanding their client base into the US market. All of these growth factors demanded a step-change in their digital presence.
The challenge extended beyond aesthetics. They needed a consistent brand identity, intuitive navigation, and streamlined content consolidation that could support their ambitious 2025 growth phase whilst positioning them as the sophisticated technology leader they’d become.
The Process
Creating a unique UI was crucial to bringing YellowDog into their next phase of growth. We built a bespoke WordPress solution that balanced their technical credibility with the professional polish required for US market expansion. The design process focused on crafting a digital experience that could scale with their funded growth trajectory whilst reflecting the calibre of team they’d assembled.
Our approach ensured the new platform was both robust and future-proofed, giving YellowDog the digital foundation needed to support their international expansion.
YellowDog tackles the computational bottlenecks that hold back critical business decisions. Their platform transforms how organisations handle large-scale workloads, making cloud and hybrid deployments simpler whilst fundamentally changing the economics of high-performance computing.
Operating across sectors where speed equals success – from financial risk modelling to AI training – YellowDog enables organisations to scale without compromise. They believe breakthrough insights shouldn’t be limited by infrastructure constraints. When computation accelerates, innovation follows.
increase in homepage visits
increase in new users
increase in active users
Working with Freshly Brewed was an outstanding experience from start to finish. They took the time to truly understand our vision for the YellowDog.ai website and transformed it into something exceptional. Even when challenges came up, their team were professional, proactive, and solution-focused. We’re thrilled with the final result and couldn’t be happier with the collaboration.
Mark Noctor - Chief Commercial Officer
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