Overview
How we built a bespoke WordPress site for YellowDog – the AWS-integrated cloud orchestration platform that scaled to 3.2 million vCPUs – to support their US market expansion and $14.8M funded growth trajectory.
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Project Details
The Challenge
YellowDog needed a digital presence that matched the scale of what their platform actually does. This is a company whose technology orchestrated 3.2 million vCPUs on AWS in just over 30 minutes – effectively building one of the world’s largest cloud-based supercomputers on demand. The website needed to communicate that capability to technical decision-makers across financial services, life sciences, and AI, where every minute of compute time saved translates directly to competitive advantage.
Their previous site had been built in-house and evolved over several years, resulting in an inconsistent UI/UX that did not reflect the sophistication of the platform. But this was not just about fixing what was broken. YellowDog had raised $14.8 million in funding, secured their position as an official AWS Partner with a presence on the AWS Marketplace, and were expanding their client base into the US and Canadian markets through partnerships like their collaboration with Quadbridge for VFX studios. All of these growth factors demanded a step-change in how the company presented itself online.
The challenge went beyond aesthetics. They needed a consistent brand identity, intuitive navigation, and streamlined content architecture that could support their growth plans while positioning them as the technology leader they had become – a platform trusted by leaders in investment banking, biotechnology, and high-performance computing.
The Process
Creating a distinctive UI was central to bringing YellowDog into their next phase. We built a bespoke WordPress solution that balanced technical credibility with the professional polish required for US market expansion. The design process focused on crafting a digital experience that could scale with their funded growth trajectory – revenue growing 47% year on year – while reflecting the calibre of team they had assembled.
The site needed to serve multiple audiences: CTOs evaluating compute orchestration for financial risk modelling, research leads in life sciences running millions of simulations, and studio heads looking to scale rendering capacity. We structured the content architecture to let each audience find their use case quickly, without diluting the technical depth that gives YellowDog credibility with engineers and infrastructure teams.
Our approach ensured the new platform was both robust and future-proofed, giving YellowDog the digital foundation needed to support international expansion. Freshly Brewed continues to support YellowDog with ad hoc development and updates as the company scales.
YellowDog is a Bristol-based cloud orchestration platform that transforms how organisations handle large-scale compute workloads. Their technology integrates deeply with AWS, Oracle Cloud, and on-premises infrastructure to make hybrid and multi-cloud deployments simpler, faster, and more cost-effective – fundamentally changing the economics of high-performance computing.
The platform’s capability is staggering: it can scale to over 200,000 nodes and 30 million vCPUs, sustaining throughput of 3,000 tasks per second – equivalent to processing 85 million tasks in an overnight window. In a widely reported demonstration on AWS, YellowDog reached one million vCPUs within seven minutes and 3.2 million vCPUs in just over half an hour, effectively assembling one of the world’s largest supercomputers on demand.
YellowDog operates across sectors where computational speed determines competitive advantage: financial risk modelling, life sciences simulation, AI and machine learning training, engineering analysis, and VFX rendering. The company has raised $14.8 million in funding, with their most recent £3 million round in March 2025 from Bloc Ventures and strategic investors. They are an official AWS Partner, available on the AWS Marketplace, and have been featured on the AWS HPC Blog for their work scaling financial services workloads at cloud scale.
increase in homepage visits
increase in new users
increase in active users
Working with Freshly Brewed was an outstanding experience from start to finish. They took the time to truly understand our vision for the YellowDog.ai website and transformed it into something exceptional. Even when challenges came up, their team were professional, proactive, and solution-focused. We’re thrilled with the final result and couldn’t be happier with the collaboration.
Mark Noctor – Chief Commercial Officer
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